The game developing days of the ZX Spectrun, Amstrad, Amiga and Commodre 64 were pretty cost-effective. The only real tax for game developers was time and patients. Forward to present day and you need an average of around £18m/$30m to successfully develop a AAA game title…and that doesn’t even...
The playable demo is a huge part of game developer marketing. A simple downloadable trial, can be more powerful than any magazine or TV ad campaign. We all remember having to pay £5-6 for that hot-off-the-press games magazine, with it’s irresistible demo CD. Now we simply sign-in to our Xbox Live or...
Axel’s Magic Hammer, Alex Kid, Magic Pockets, Sonic The Hedgehog and Super Mario, were just a few examples of how gameplay started to evolve and become more and more addictive. Sinclair, Atari ST, Amiga, Commodore and Nintendo, all stood tall in the market and gaming was suddenly becoming more...
First there was Devil May Cry, a Gothic fast-paced action game that re-defined 360 combat. The swift and precise manner you could maneuver Dante, gave the PS2 analog stick it’s true purpose. Four games on and with a reboot in the works, (the trendy new word for both movie directors and game devs)...
Beat um’ ups, wrestling games and well…many other games all offered us a similar, but welcomed incentive…unlockable costumes. Yes, how many hours did you rack-up trying to unlock a certain colour or design for your much-loved characters? It all began with simple colour adjustments. Simply...
